The best HubSpot alternatives for a small business

Updated on October 31, 2026. Published by the VODOO CRM team, maker of one of the tools compared.

The best HubSpot alternative depends on your need. For pure sales, Pipedrive is the reference. For a free CRM and a wide suite, Zoho CRM. For email marketing, Brevo. For CRM plus French invoicing, Sellsy or Axonaut. For everything at a fixed price, funnels and SMS included, VODOO CRM. HubSpot itself remains a very good choice, especially with its free plan.

6 HubSpot alternatives at a glance

Tool	Checked price	Best for	Good to know
Pipedrive	From US$14/user/month (annual)	Sales teams built around the pipeline	Email marketing available as an add-on (Campaigns, from US$13.33/user)
Zoho CRM	Free for up to 3 users, then from US$9/user/month	Tight budgets and a need for a wide app suite	Per-user pricing, a rich suite worth taking time to configure
Brevo	Free plan, then Starter from US$9/month	Email and multichannel marketing first	Sales management available as an option (Sales Essentials, US$27.92/month)
Sellsy	€39/user/month excl. tax, €29 on promotion, 12-month commitment	French businesses wanting CRM and invoicing	Annual subscription, per-user pricing
Axonaut	From €58.20/month on a 3-year commitment, then €18 per extra user	Very small firms wanting CRM, invoicing and admin together	Pricing decreases with the length of commitment
VODOO CRM	From $29/month for 3 users ($23 billed annually)	Small businesses and agencies wanting email, SMS, workflows and funnels in one subscription	Recent product in beta, fewer integrations than established vendors

Prices checked on the update date, as shown by each vendor: hubspot.com/pricing, pipedrive.com/fr/pricing, zoho.com/fr/crm/zohocrm-pricing.html, brevo.com/fr/pricing, go.sellsy.com/offres, axonaut.com/content/prix. Offers change: check them before deciding.

Why look at HubSpot alternatives?

HubSpot is an excellent product, with a free plan for up to 2 users and a very large ecosystem. Its plans are per seat and serve teams of all sizes. Depending on your business and budget, another tool may also suit you, and it helps to know them.

Before comparing, write down what you really need: a CRM, email marketing, or one tool for several uses. Each tool on this list answers a specific need very well.

For pure sales: Pipedrive

Pipedrive is built around the pipeline. Lite starts at US$14 per user per month billed annually, and Growth, with email and automations, at US$39. It is a very good choice for a sales team, and email marketing is available as an add-on.

To start for free: Zoho CRM

Zoho CRM is free for up to 3 users, then starts at US$9 per user per month. Its strength is the set of Zoho apps around the CRM. That breadth deserves a little setup time.

For email marketing: Brevo

Brevo fits if marketing comes first: email, SMS and WhatsApp, with a free plan and a Starter plan from US$9 per month. Sales management can be added as needed.

For CRM and invoicing: Sellsy and Axonaut

Both speak to French businesses that want quotes and invoices in the same place. Sellsy offers a per-user subscription over 12 months. Axonaut serves very small firms with an all-in plan that decreases with the commitment. If invoicing is at the heart of your need, they are excellent options and a better fit than VODOO CRM.

For everything at a fixed price: VODOO CRM

We publish VODOO CRM, so read this paragraph accordingly. The $29/month Basic plan includes 3 users, 500 contacts, 5 workflows and 2,000 emails. The $69/month Standard plan adds campaigns, funnels and e-commerce. SMS goes through your own Twilio account with no markup from us, and the interface works fully in French or English.

VODOO CRM is a recent product, still in beta. If you need very advanced reporting or many integrations, HubSpot and Zoho will be better choices.

How to choose in 3 questions

What do you need: a CRM, email marketing, or several uses together? How many users will you have in a year? Which integrations are essential? Then test two tools with a real contact file: it is the best way to find the one that suits you.

Frequently asked questions

What is the best free HubSpot alternative?

Zoho CRM is free for up to 3 users, and Brevo has a free plan focused on email. HubSpot also has a very good free plan for up to 2 users.

Can I move my contacts from HubSpot?

Yes, most tools accept a CSV export. The VODOO CRM import wizard recognizes HubSpot exports. Open deals and sequences are rebuilt by hand.

Is this comparison neutral?

It is published by the maker of VODOO CRM. Prices come from each vendor’s official page, and we say when another tool is a better fit. Always check prices before deciding.